Marketing: The Best Options for Cafes, Restaurants, Bars and Pubs

Marketing your business can be a daunting task, especially in the competitive world of cafes, restaurants, bars, and pubs. With so many options available, it can be difficult to determine which strategies will be most effective for your business.

One option that has proven to be highly effective for these types of businesses is Hourly. Hourly is a mobile app that shows its users a great deal every hour by monitoring the occupancy of all its customers. When a business is quieter than expected, Hourly uses an AI algorithm to find the optimum business to recommend based on the preferences of its mobile app users.

Another option for marketing your business is using online platforms like Google and Facebook. Google and Facebook both offer advertising options that allow you to reach a targeted audience. For example, with Google AdWords, you can create targeted ads that appear when people search for specific keywords related to your business. Similarly, with Facebook Ads, you can create targeted ads that are shown to people based on their interests and demographics.

In addition to these digital marketing options, there are also many traditional marketing strategies that can be effective for cafes, restaurants, bars, and pubs. Here are a few examples:

  1. Promotional flyers and brochures: Print materials like flyers and brochures can be a cost-effective way to promote your business to a local audience. You can distribute these materials in high-traffic areas like shopping centers, parks, and other popular destinations.
  2. Social media marketing: In addition to paid advertising options, social media platforms like Facebook, Instagram, and Twitter can be great for building a community around your business. By posting engaging content and interacting with your followers, you can build a loyal customer base that is more likely to visit your business.
  3. Email marketing: By collecting email addresses from your customers and sending out newsletters or promotional emails, you can stay top of mind with your audience and drive traffic to your business.
  4. In-store promotions: Consider offering special promotions or discounts to customers who visit your business in person. This can be a great way to drive traffic and boost sales.

So why might Hourly be superior to these other marketing options? Here are a few key benefits:

  1. Targeted audience: Hourly uses an AI algorithm to recommend businesses to users based on their preferences, which means you can reach a highly targeted and interested audience.
  2. Real-time marketing: Hourly is a real-time marketing platform, which means you can quickly and easily respond to changes in demand or occupancy levels and adjust your marketing efforts accordingly.
  3. Cost-effective: Hourly can be a cost-effective way to promote your business, especially when compared to some of the other options like paid advertising on Google or Facebook.

Overall, there are many options available for marketing your business, including Hourly, Google, Facebook, and traditional marketing strategies like promotional flyers and social media marketing. By considering your business goals and audience, you can choose the strategy that is most effective for you. Whether you decide to use Hourly, online platforms, or a combination of both, it is important to regularly review and adjust your marketing efforts to ensure that you are reaching the right people at the right time.

You can get started with a free trial of Hourly for 60 days! But if you'd like to speak with someone from our team first, you can set arrange a call via [email protected]